This transformational experience will challenge you, inspire you, and revolutionize how you approach your coaching practice.
Armed with 100% evidence-based tools and strategies, you'll start seeing results with your clients that you never thought possible.
"This course has been nothing less than transformational in my coaching business. I'm referencing the new information I've learned in nearly every coaching session. EVERY COACH I KNOW could benefit from James's wisdom and treasure trove of practical resources. I don't know how I coached before learning all this powerful information. If it had one piece of advice, it would be this: TAKE THIS COURSE NOW!"
-Kim Hodous, ACC, Life Coach
Neuroplasticity—the limitless potential of the human brain to rewire itself—is one of the most hopeful discoveries of our generation.
Thanks to an absolute explosion of research in this field over the past decade, scientists now know more than ever before about how the brain changes and why, and how we can work with our nervous system to unlock our potential.
But how do we get the science out of the lab and into our lives? Who has time to comb through stacks of research, decipher what it means, and figure out how to actually use it?
The Brain Science Advantage does just that. It’s a comprehensive overview of all of the latest brain and behavioral science—a distillation of hundreds of books and thousands of scientific papers into practical, actionable, and easy-to-understand tools and strategies that will supercharge your clients’ growth. Never before has the most cutting-edge science been so accessible!
The Brain Science Advantage will transform your coaching practice and help you achieve the mind-blowing results your clients are looking for.
"If you are looking for a class that will COMPLETELY CAPTURE your interest—not only for your work with clients but for your own life—THIS is the course!"
-Janice Gates, ACC, Life Coach
We'll spend two weeks (six sessions) looking at what the latest brain science can teach us about making habits that really stick. You'll learn a foolproof method for helping your clients break any bad habit.
You'll also learn how to use tools like Mini Habits, Elastic Habits, WOOP, The Elephant and the Rider, the Power of Momentum, and many more.
We'll spend two weeks (six sessions) looking at how to enhance productivity, overcome procrastination and beat burnout by hacking the brain's motivation system.
You’ll learn how to train your clients to master Self-Motivation, harness the Power of Pause, manage the Willpower Battery, and Dominate Distractions.
We'll spend two weeks (six sessions) learning what fear is from the perspective of neuroscience. You'll learn how to build fearless mental habits, and how to develop unshakeable confidence.
You’ll also learn how to help clients conquer the Worry Loop, build Stress Resilience, and leverage the Power of Hope.
We'll spend two weeks (six sessions) looking at the science of positive emotions and how to harness their extraordinary power. You’ll discover why mindfulness is a superpower, and how to make it a habit.
You’ll also learn how to help your clients Find their Flow, Utilize Positive Emotions for Flourishing, and Hardwire Happiness.
Get a sneak peek at the course's Live Sessions
"OUTSTANDING COURSE!! Best I've ever taken for personal and professional growth! HIGHLY RECOMMEND! Excellent insights combine leading edge brain science with practical real-life examples and a powerful toolkit. Don't want it to be over!! James is awesome!"
“One of the richest and most informative courses I have taken! James is a truly delightful and incredibly insightful presenter. There is so much interesting data shared in such an approachable way. I LOVED this course! Highly recommended for any person coaching any type of group. The ROI is amazing!"
"I absolutely loved this course! I felt every element of the teaching was powerful, insightful and 100% usable with clients. This has been the best, most practical CCE course I've ever taken!"
"Believe me, as someone who reviews continuing education programs daily, James's is OUTSTANDING!"
Our course can be applied toward biannual renewal of your ACC, PCC, or MCC certification
Our course can be applied toward an application for credential advancement (e.g., from ACC to PCC)
Our course can be utilized in conjunction with other training programs to start your journey toward a credential through ICF's "portfolio path" - Click here for more info.
Payment Plans Available
You should plan to spend about 5 hours per week on the course. It’s about 4 hours of sessions (2 on-demand sessions, 75 minutes each and 1 live session, 90 minutes) plus about 1 hour of exercises and reflections. But the amount of time you spend on the exercises and reflections is really up to you.
That’s no problem at all — we record each live session for this very purpose. If you are doing the course for CCE credits from ICF, you’ll just need to watch the live session you missed.
After you complete The Brain Science Advantage for Coaches, we offer a Masterclass, which meets live for 60 minutes per week. This is more of a workshop-style learning experience. James explores one new topic each month, and coaches discuss together how to apply it in their practice.
While you can take this course on its own, it is designed to be part of our Brain Science Certification for Coaches program.
If you’re interested in joining the Masterclass without pursuing Certification, contact us here.
Yes! The Brain Science Advantage for Coaches can be taken on its own, but is also the first step toward becoming a Brain Science Certified Coach. Our certified coaches master a wide array of science-based tools through courses, a Masterclass, and one-on-one mentorship. They graduate with 100% confidence in their ability to use the right brain science tool for the right client, every time.
For more information, click here.
The Brain Science Advantage for Coaches is certified by the International Coaching Federation (ICF) for 32 CCEs. For details about our accreditation, click here.
We do offer CE (continuing education) credits for other professions, including nurses and therapists. If this is something you are interested in, please contact us here.
ICF sets out specific course requirements for coaches pursuing CCEs. To receive all 32 CCEs for The Brain Science Advantage for Coaches, you must:
There is no deadline to complete the requirements for your CCEs. Once you register for the course, we’ll give you instructions for how to submit your reflection sheets. Once all 16 on-demand sessions are viewed, all 16 reflections are submitted, and all 8 live sessions are attended or viewed, we’ll issue you a certificate with your 32 CCEs that you can submit to ICF.
Yes. The Brain Science Advantage for Coaches course can be applied toward your initial Associate Certified Coach (ACC) credential from ICF. In other words, if you are not already an ACC certified coach, but are hoping to become one, The Brain Science Advantage will get you part of the way there. Once you take our course, you can combine it with the other ACC requirements through ICF’s “portfolio path.” More info here on how to do that.
Here is a more detailed explanation of this process, according to Maria Lester, the Global CCE Manager at ICF:
“You can use the Brain by Design course toward your ACC credential, but there are some things you should know.
First, these courses are designed as Continuing Coach Education, which is usually training for after initial training. CCEs are generally advanced training in tools and other resources for coaches who’ve already had foundational training. [Thus, Brain by Design is] not required to cover all coaching competencies.
Second, while you CAN submit CCEs toward an initial credential, it means you’ll be on the Portfolio application, which is a more complicated path. To apply for the ACC, you’ll need at least 60 hours of coach-specific training, so you would need at least 28 more hours to pair with Brain by Design’s course (which is 25 Core and 7 Resource hours – 32 CCEs).
Third, in order to count as the official start of coach training, you must complete at least 30 hours from the same organization. [Because The Brain Science Advantage for Coaches carries 32 CCE credit hours, this requirement is met automatically.]
Lastly, it is advised that you take a course that teaches all 8 Core Competencies, the definition of coaching, and Code of Ethics to adequately prepare you to pass the Coach Knowledge Assessment (CKA) and performance evaluations. For this reason, you may wish to start with an ACSTH or ACTP course, even while taking the Brain by Design curriculum.
This video may be helpful in your understanding of the hours needed and program types available: https://vimeo.com/icfheadquarters/tpss-tips
But, to clarify again, yes, you can use the Brain by Design course toward a credential. It is excellent training in tools and resources for coaches.”
Yes! We offer continuing education (CE) credits to an array of mental health professionals (LCSWs, LMHCs, MFTs, MSWs, addiction counselors, etc.). We also offer CE credits to nurses, dentists, and teachers — but some restrictions apply. To learn more, click here.
If this is something you are interested in, please contact us here.
Yes. You can access both pre-recorded sessions and live sessions (once they are recorded and uploaded) at any time.
We administer our courses through a software called Teachable. You will have a login that allows you to lifetime access to course materials.
Yes, we do. We limit the size of each cohort in order to maintain the quality of the experience for our students. If you’d like to join a specific cohort, sign up immediately to secure your spot. Our cohorts fill up fast!
See upcoming course dates above.
No. The reading lists we provide are supplementary. The books we recommend are there as a resource for you to dig deeper into the science, whenever a topic is particularly interesting to you.
We’ve also taken great pains to narrow down the readings to only the most essential chapters and pages. That way, you have all the latest neuroscience at your fingertips in an easy-to-digest format.
Finally, there are usually 10 books that James has read for every 1 that he recommends. So rest assured that you’re getting the best of the best.
We back up everything we do. We’re serious about you having an amazing experience with Brain by Design. If you’re unsatisfied for any reason, let us know, and we’ll issue you a full refund.