Brain Science made simple.
Neuroplasticity made practical.
Behavior change made to last.

course graduates
coaches trained

We help coaches and individuals build science-based superpowers

Take a Course

We offer a course for coaches looking for CCE credits, mastery of practical brain science tools, and/or full Brain Science Certification; as well as for individuals who want to supercharge their personal development journey.

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We've curated, translated, and simplified the most cutting-edge brain and behavioral science, making it accessible, applicable, and downright inspiring! Our life-changing courses are 100% evidence-based.

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Find a Coach

Our Brain Science Certified Coaches will train you to understand and apply the most cutting-edge science related to your unique challenges; and master practical, proven tools to achieve change that really lasts.

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So many coaches out there make big, vague promises, but often don’t deliver. Our Brain Science Certified Coaches are trained to use 100% evidence-based tools that help you achieve truly mind-blowing results.

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Get Certified

Through our Brain Science Certification for Coaches, you can become an expert in applied brain and behavioral science, mastering a huge range of practical tools and strategies to help your clients achieve life-changing results.

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Differentiate yourself in a crowded coaching market, supercharge your clients' results, and unlock an avalanche of new client referrals by becoming a Brain Science Certified Coach!

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meet our founder

Rewire your brain, rewire your life.


James Garrett lives and breathes neuroplasticity. “I’ve spent the past 22 years pursuing my fascination with the brain and have gone on some wild adventures trying to understand the outer limits of human potential. I’ve studied, searched, unearthed, unpacked; and relentlessly experimented with this question in my own life.”

As a researcher, James spent years working with some of the world’s best psychologists in labs at Columbia, Tufts, and Yale Universities, but ultimately left academia to pursue his passion for getting the science of behavior change out of the lab and into people’s lives.

He began by joining the Peace Corps with his wife, Shaylyn Romney Garrett, and together they created an award-winning Arabic language curriculum to teach Carol Dweck’s Mindset research to Jordanian youth. Through their nonprofit, Think Unlimited, they partnered with Her Majesty Queen Rania Al-Abdullah to train Jordanian public school teachers to implement the first brain-based positive psychology curriculum in the Middle East.

Upon returning to the U.S., James founded Brain by Design and began teaching courses and coaching individuals on how to use the most cutting-edge brain science to achieve their goals. He has coached hundreds of clients–from struggling teens to stressed-out executives–trained thousands of coaches, consulted for top companies, and spoken to audiences worldwide. His broad expertise in behavior change spans multiple disciplines, and his passion for unlocking human potential is infectious.

James’s knowledge of what it looks and feels like to create lasting change is also deeply personal. Having struggled with OCD since childhood, for James, the idea that the brain could rewire itself was a lifeline, and his deep dive into neuroscience became a healing journey that animates and informs everything he does today. In 2019 he launched the Deep Change Project, a quest to build unshakeable confidence and overcome fear through experimentation with exciting new technologies, ancient mindfulness practices, and a wide array of evidence-based tools.

“I am awed and inspired by the beauty and resilience of the human brain. And I have really wrestled personally with what it means to apply the most cutting-edge brain science to improve mental health, overcome adversity, enhance performance, and unlock the potential of individuals and groups. I absolutely love sharing the hopeful message of neuroplasticity–that we’re not condemned to live within the neurological limits of our birth.”

Welcome to Brain by Design!

Gigi Khonyongwa-Fernandez

"James dispenses his knowledge in such a WARM, CONVERSATIONAL manner that you feel like you're speaking with an old friend. He's a combination of science, wisdom, compassion, humanity, and joy! If you're looking for something that's literally LIFE-CHANGING, you must do his course!"

Matt Heaton

"This course was an absolute GAME CHANGER! I can 100% guarantee you won't be disappointed."

Amanda Peterson

"I feel like I have a LEG UP on all of the behaviors that allow me to be successful in achieving my goals. It's like MAGIC!"

Les Keller

"A LIFE-CHANGING experience! I recommend it to everyone!"

Why we do
what we do

curious how brain science can change your life?

Let us teach you how to break any bad habit in just 5 easy steps!

Learn the no-nonsense, science-backed TRUTH about how to break a habit and why it can be so much easier than you ever imagined!
Download our exclusive free report
and you'll discover

The 100% evidence-based process for breaking an entrenched habit quickly and easily

This science-backed strategy called “behavioral geofencing," which is crucial to getting unstuck

Why quitting cold turkey isn't always the best strategy, and what the science says you should do instead

Why you should never trust people who tell you that you can’t have your cake and eat it too!

Why you should never use willpower to break a habit

Why our brains just won't let go of bad habits, and why quitting is so hard

Bite-Sized Brain Hacks

Get a sneak peek at The Brain Science Advantage, our signature course

Kristin Ray
"Personable discussions that feel like you're talking to a cross between an academic psychologist and your best friend!"
Kristin Ray, MD
Sean Amodt
"This course was life-changing!
and then explained why!
Sean Amodt
Becky Burton
"James is a welcoming teacher who clearly loves the material and his ENTHUSIASM for the content is INFECTIOUS!"
Becky Burton
Jane Fjeldsted
"I have taken the course twice and plan to enroll again. I HIGHLY RECOMMEND this course!"
Jane Fjeldsted
Robin Konie
"This course is a GOLD MINE of information! You'll leave class each week feeling like there are simple ways to put the information into ACTION."
Robin Konie
Hoagan Powell
"This course is AMAZING! James's enthusiasm is something I wish I could package and sell. I'd buy a year's supply!"
Hoagan Powell
Antoinette France
"This is a PHENOMENAL course to help you access, and then update your brain's operating system!"
Antoinette France

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