The Science of Selling is a four-month experience designed for coaches who want to grow their practice into a thriving business. Using proven frameworks from industry leaders like Steve Chandler, Rich Litvin, Alex Hormozi, Eileen Wilder, and Jason Gracia, this program makes selling predictable, practical, and repeatable.

You’ll learn how to build a pipeline of leads, how to uncover client objections through strategic questioning, and close with confidence using neuroscience-based principles that make selling natural and effective.

This isn’t a “tips and tricks” course—these are the best science-based, repeatable systems on the market. They’re fully fleshed-out, step-by-step client creation strategies that actually work.

Each live session lasts 90 minutes, and depending on which module we’re on, there will be videos, readings, and exercises to complete as “homework” in preparation for the weekly live sessions.

The Science of Selling consists of 3 modules

MODULE 1: First Paying Client (Jason Gracia) – 8 weeks

Whether you’re a seasoned coach or just beginning, this system is one of the best on the market for getting more clients. If you’re a coach just starting out, FPC will help you gain traction and get paying clients in the door. If you’re a seasoned coach, this system will help you fine-tune your offer, clarify your packaging, and create a “reset” on how attract new clients by harnessing warm leads, getting clearer on your niche, and packaging your services in a way that’s irresistible.

MODULE 2: Building Irresistible Offers (Alex Hormozi and Eileen Wilder) – 4 weeks

The craft and skill of building offers that are so good that people “feel stupid saying no” is learnable and repeatable. In this module, we’ll train you using the absolute best strategies on the market today to create irresistible offers that will not only have your prospects saying yes, but that have you delivering the promised value over and over again.

MODULE 3: The Prosperous Coach (Steve Chandler and Rich Litvin) – 4 weeks

Build trust, value, and repeatable sales conversations by “selling like a coach” instead of “selling like a salesperson.” No one wants to sound “salesy” and when you enroll a client through the Chandler/Litvin framework, there is no selling — there’s only coaching (which is what you already love to do!).