The Science of Selling for Coaches – January 22, 2026 Cohort

Live Sessions meet THURSDAYS at 1:00 pm PST/4:00pm EST over ZOOM

  • Live Session 1 – January 22, 2026
  • Live Session 2 – January 29, 2026
  • Live Session 3 – February 5, 2026
  • Live Session 4 – February 12, 2026
  • Live Session 5 – February 19, 2026
  • Live Session 6 – February 26, 2026
  • Live Session 7 – March 5, 2026
  • Live Session 8 – March 12, 2026
  • Live Session 9 - March 19, 2026
  • Live Session 10 - March 26, 2026
  • Live Session 11 - April 2, 2026
  • Live Session 12 - April 9, 2026
  • Live Session 13 - April 16, 2026
  • Live Session 14 - April 23, 2026
  • Live Session 15 - April 30, 2026
  • Live Session 16 - May 7, 2026

Course Curriculum

First Paying Client with Jason Gracia
Taught by Jason Gracia (on-demand sessions) and James Garrett (live sessions), this 12-lesson module will reveal the five moves you need to make in order increase your client flow in your existing coaching business or quickly and easily launch your coaching business with paying clients. Saving you from wasting your time, money, energy, and attention on strategies that will only slow you down, getting new clients is the name of the game. We will move through the lessons together, with scheduled live sessions happening each week to track your progress, discuss any roadblocks you're facing, and help you prepare for the 21-Day Sprint, which will happen on weeks 7, 8, and 9 of the course.

  • Live Session 1 – Recording – The Science of Selling
  • Welcome to the First Paying Client System
    14:06
  • Lesson 1 – Niche
    33:03
  • Live Session 2 – Recording – The Science of Selling
  • Lesson 2 – Framework
    31:53
  • Live Session 3 – Recording – The Science of Selling
  • Lesson 3 – Offer
    37:43
  • Optional Reading #1 – The Five E’s of a SuperNova Offer (Eileen Wilder)
  • Optional Reading #2 – How to Create a Grand Slam Offer (Alex Hormozi)
  • Live Session 4 – Recording – The Science of Selling
  • Lesson 4 – Intro to Stage 2 of The First Paying Client
    13:12
  • Lesson 5 – Research (Part 1)
    55:37
  • Lesson 6 – Research (Part 2)
    30:59
  • Live Session 5 – Recording – The Science of Selling
  • Lesson 7 – Presentation
    38:14
  • Lesson 8 – Value
    11:19
  • Live Session 6 – The Science of Selling
  • Lesson 9 – Onboarding
    40:44
  • Lesson 10 – Fulfillment
    47:47
  • Lesson 11 – Wrap
    30:57
  • Live Session 7 – The Science of Selling (21-Day Sprint, Week 1)
  • Live Session 8 – The Science of Selling (21 Day Sprint, Week 2)
  • Live Session 9 – The Science of Selling (21-Day Sprint, Week 3)

The Prosperous Coach with Steve Chandler & Rich Litvin
Taught by James Garrett, in this module you'll learn how to build trust, value, and repeatable sales conversations by "selling like a coach" instead of "selling like a salesperson." No one wants to sound "salesy," and when you enroll a client through the Chandler/Litvin framework, there is no selling--there's only coaching (which is what you already love to do!).

NEPQ with Jeremy Miner
Taught by James Garrett, this module introduces the Neuro-Emotional Persuasion Questioning (NEPQ) framework and shows you how to build trust, create value, and lead natural, repeatable enrollment conversations. Using this approach, you’ll refine how to have conversations that don’t feel like selling at all, only coaching, which is what you already do best.

$7,997.00

Instructor

James Garrett
James Garrett
Founder, Brain by Design

Includes:

  • 12 On-Demand Lessons, varying in length
  • 16 Live Zoom Sessions, 90 minutes each
  • Curated Reading Lists
  • Exercises
  • Lifetime Access to the Course
  • Membership in a Coach Cohort
  • Membership in a Growing Community of Evidence-Based Coaches

Requirements:

  • This course is presented as a combination of on-demand sessions and live sessions, with exercises, reflection questions, and readings
  • You'll join a cohort that meets at a scheduled time once per week, and all other coursework will be completed on your own time
  • The first live session of the course will meet on the cohort date listed above, in the course title
  • You should plan to devote approximately 5 hours per week to the course, for 16 consecutive weeks

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