The Brain Science Advantage for Coaches
The Brain Science Advantage for Coaches
8-week course
This transformational experience will challenge you, inspire you, and revolutionize how you approach your coaching practice.
Armed with 100% evidence-based tools and strategies, you'll start seeing results with your clients that you never thought possible.
"This course has been nothing less than transformational in my coaching business.
I'm referencing the new information I've learned in nearly every coaching session.
I don't know how I coached before learning all this powerful information.
TAKE THIS COURSE NOW!"
-Kim Hodous, ACC, Life Coach
Neuroplasticity—the limitless potential of the human brain to rewire itself—is one of the most hopeful discoveries of our generation.
Thanks to an absolute explosion of research in this field over the past decade, scientists now know more than ever before about how the brain changes and why, and how we can work with our nervous system to unlock our potential.
But how do we get the science out of the lab and into our lives? Who has time to comb through stacks of research, decipher what it means, and figure out how to actually use it?
The Brain Science Advantage does just that. It’s a comprehensive overview of all of the latest brain and behavioral science—a distillation of hundreds of books and thousands of scientific papers into practical, actionable, and easy-to-understand tools and strategies that will supercharge your clients’ growth. Never before has the most cutting-edge science been so accessible!
The Brain Science Advantage will transform your coaching practice and help you achieve the mind-blowing results your clients are looking for.
Earn 32 CCE credits from ICF in just 8 weeks!
"If you are looking for a class that will COMPLETELY CAPTURE your interest—not only for your work with clients but for your own life—THIS is the course!"
-Janice Gates, ACC, Life Coach
What You'll Learn
is a comprehensive overview
of the latest brain and behavioral science
presented in 4 modules
HABITS
We'll spend two weeks (six sessions) looking at what the latest brain science can teach us about making habits that really stick. You'll learn a foolproof method for helping your clients break any bad habit.
You'll also learn how to use tools like Mini Habits, Elastic Habits, WOOP, The Elephant and the Rider, the Power of Momentum, and many more.
PRODUCTIVITY
We'll spend two weeks (six sessions) looking at how to enhance productivity, overcome procrastination and beat burnout by hacking the brain's motivation system.
You’ll learn how to train your clients to master Self-Motivation, harness the Power of Pause, manage the Willpower Battery, and Dominate Distractions.
OVERCOMING FEAR
We'll spend two weeks (six sessions) learning what fear is from a neuroscience perspective. You'll learn how to build fearless mental habits, and how to develop unshakeable confidence.
You’ll also learn how to help clients conquer the Worry Loop, build Stress Resilience, and leverage the Power of Hope.
HAPPINESS
We'll spend two weeks (six sessions) looking at the science of positive emotions and how to harness their extraordinary power. You’ll discover why mindfulness is a superpower, and how to make it a habit.
You’ll also learn how to help your clients Find their Flow, Utilize Positive Emotions for Flourishing, and Hardwire Happiness.
How it Works
You'll join a cohort that meets at a scheduled time once per week. All other coursework will be completed on your own time.
The course consists of four modules:
Habits, Productivity, Overcoming Fear, and Happiness
Each module takes two weeks to complete. You should plan to devote a total of 5 hours per week to the course.
On-Demand Sessions
The course content is 100% evidence-based, drawing on hundreds of books and thousands of scientific articles about the brain and behavior, but with a laser focus on practical application with your coaching clients.
You will have access to all 16 sessions as soon as you purchase the course, and can watch them at your convenience. They're easy to digest and you can even watch or listen to them on-the-go. But these on-demand sessions are designed to work in tandem with the weekly live sessions, during which you'll discuss the science and its application in your practice with a cohort of coaches who are learning together.
Exercises and Reflection Questions
This critical piece of the course allows you to experiment with how the science can change your own life, and gives you step-by-step guides for how to implement it with your clients.
You'll also consider what questions you have, what insights you can share, and what obstacles you might encounter as you try to bring what you've learned into your life and your practice. You'll complete one reflection sheet for each pre-recorded session. The reflection sheets are part of the requirement for getting your CCEs.
Live Sessions
Each of the course's eight 90-minute live sessions is facilitated by James Garrett, during which course participants dive deeper into the week’s content, with a focus on how to apply specific tools and strategies with clients.
Participants get the most out of these discussions when they’ve already watched that week's recorded sessions, tried the exercises, and are prepared with questions, client scenarios, successes, and obstacles to share with the group. Attending live is strongly encouraged, but we do record them, so you can make up missed live sessions.
Optional Curated Readings
This part of the course is optional but is often something participants value most. It gives you a go-to list of resources you can reference any time and share with curious clients.
Weekly Course Flow
On-Demand Session #1
Exercises & Reflection Sheet to be completed after viewing.
Time Required: 75 minutes for the session, 30-45 minutes for Exercises & Reflections
On-Demand Session #2
Exercises & Reflection Sheet to be completed after viewing.
Time Required: 75 minutes for the session, 30-45 minutes for Exercises & Reflections
Weekly Live Session
Includes a deeper dive on the week's content, plus discussing client obstacles, workshopping the application, and Q&A facilitated by James Garrett.
Time Required: 90 minutes
Course Reviews
Our students consistently rate
The Brain Science Advantage for Coaches
as one of the best professional development experiences of their careers.
Cynthia Roney, PCC, Executive Coach
"OUTSTANDING COURSE!! Best I've ever taken for personal and professional growth! HIGHLY RECOMMEND! Excellent insights combine leading edge brain science with practical real-life examples and a powerful toolkit. Don't want it to be over!! James is awesome!"
Daniel Prince, ACC, NeuroTransformational Coach
“One of the richest and most informative courses I have taken! James is a truly delightful and incredibly insightful presenter. There is so much interesting data shared in such an approachable way. I LOVED this course! Highly recommended for any person coaching any type of group. The ROI is amazing!"
Julia Coupal, PCC, BetterUp Coach
"I absolutely loved this course! I felt every element of the teaching was powerful, insightful and 100% usable with clients. This has been the best, most practical CCE course I've ever taken!"
Maria Lester, Global CCE Manager, ICF
"Believe me, as someone who reviews continuing education programs daily, James's is OUTSTANDING!"
Did You Say CCE Credits?
Yes!
The Brain Science Advantage for Coaches
provides 32 Continuing Coach Education Credits (CCEs)
through the International Coaching Federation (ICF)
25 Core hours
7 resource hours
32 total credit hours
for certificate renewal
Our course can be applied toward biannual renewal of your ACC, PCC, or MCC certification
for advancement
Our course can be applied toward an application for credential advancement (e.g., from ACC to PCC)
for credentialing
Our course can be utilized in conjunction with other training programs to start your journey toward a credential through ICF's "portfolio path" - Click here for more info.
When Can I Join?
The live sessions of this course meet THURSDAYS at 11am PST on Zoom
The next cohort starts on January 23, 2025 in just
What's Included
The Brain Science Advantage for Coaches
8-Week Course
Payment Plans Available
Frequently Asked Questions
When does the course meet?
This course is comprised of 16 on-demand lessons and 8 live sessions. You may start the on-demand portion of the course as soon as you purchase. Live sessions will begin on your chosen cohort start date.
Live sessions meet THURSDAYS at 11am PACIFIC TIME on Zoom.
Live sessions are 90 minutes each.
How many hours per week should I plan to spend on the course?
You should plan to spend about 5 hours per week on the course. It’s about 4 hours of sessions (2 on-demand sessions, 75 minutes each and 1 live session, 90 minutes) plus about 1 hour of exercises and reflections. But the amount of time you spend on the exercises and reflections is really up to you.
What if I have to miss a live session?
That’s no problem at all — we record each live session for this very purpose. If you are doing the course for CCE credits from ICF, you’ll just need to watch the live session you missed.
Do you offer other courses for coaches?
We offer a Masterclass, which meets live for 90 minutes per week.
The Masterclass is sold as a monthly subscription, and we offer a 50% discount for coaches who have completed the Brain Science Advantage course.
The Masterclass is more of a workshop-style learning experience. James explores one new topic each month, and coaches discuss together how to apply it in their practice.
We also offer a Brain Science Certification for Coaches, which is our most comprehensive training program.
If you’re interested in pursuing Certification, contact us here.
Do you offer a certification for coaches?
Yes! The Brain Science Advantage for Coaches can be taken on its own, but is also the first step toward becoming a Brain Science Certified Coach. Our certified coaches master a wide array of science-based tools through courses, a Masterclass, and one-on-one mentorship. They graduate with 100% confidence in their ability to use the right brain science tool for the right client, every time.
For more information, click here.
How does the Continuing Education Credit Work?
The Brain Science Advantage for Coaches is certified by the International Coaching Federation (ICF) for 32 CCEs. For details about our accreditation, click here.
We do offer CE (continuing education) credits for other professions, including nurses and therapists. If this is something you are interested in, please contact us here.
What are the requirements for completing the CCEs? Is there a deadline?
ICF sets out specific course requirements for coaches pursuing CCEs. To receive all 32 CCEs for The Brain Science Advantage for Coaches, you must:
- Watch each of the 16 on-demand sessions
- Complete an assigned exercise for each of the 16 on-demand sessions.
- Attend the 8 live sessions. We do record each live session, so you can make up any missed live sessions by watching the recording + filling out a reflection sheet for the live session(s) you missed. However, you must make a good faith effort to participate in the live sessions, per ICF’s requirements (in other words, you can’t just plan to watch all live sessions as recordings).
There is no deadline to complete the requirements for your CCEs. Once all 16 on-demand sessions are viewed, all 16 exercises are submitted, and all 8 live sessions are attended or viewed, we’ll issue you a certificate with your 32 CCEs that you can submit to ICF.
I'm not a certified coach yet. Can I apply this course toward my ACC credential from ICF?
Yes. The Brain Science Advantage for Coaches course can be applied toward your initial Associate Certified Coach (ACC) credential from ICF. In other words, if you are not already an ACC certified coach, but are hoping to become one, The Brain Science Advantage will get you part of the way there. Once you take our course, you can combine it with the other ACC requirements through ICF’s “portfolio path.” More info here on how to do that.
Here is a more detailed explanation of this process, according to Maria Lester, the Global CCE Manager at ICF:
“You can use the Brain by Design course toward your ACC credential, but there are some things you should know.
First, these courses are designed as Continuing Coach Education, which is usually training for after initial training. CCEs are generally advanced training in tools and other resources for coaches who’ve already had foundational training. [Thus, Brain by Design is] not required to cover all coaching competencies.
Second, while you CAN submit CCEs toward an initial credential, it means you’ll be on the Portfolio application, which is a more complicated path. To apply for the ACC, you’ll need at least 60 hours of coach-specific training, so you would need at least 28 more hours to pair with Brain by Design’s course (which is 25 Core and 7 Resource hours – 32 CCEs).
Third, in order to count as the official start of coach training, you must complete at least 30 hours from the same organization. [Because The Brain Science Advantage for Coaches carries 32 CCE credit hours, this requirement is met automatically.]
Lastly, it is advised that you take a course that teaches all 8 Core Competencies, the definition of coaching, and Code of Ethics to adequately prepare you to pass the Coach Knowledge Assessment (CKA) and performance evaluations. For this reason, you may wish to start with an ACSTH or ACTP course, even while taking the Brain by Design curriculum.
This video may be helpful in your understanding of the hours needed and program types available: https://vimeo.com/icfheadquarters/tpss-tips
But, to clarify again, yes, you can use the Brain by Design course toward a credential. It is excellent training in tools and resources for coaches.”
Do you offer CCEs for other professions besides coaches?
Yes! We offer continuing education (CE) credits to an array of mental health professionals (LCSWs, LMHCs, MFTs, MSWs, addiction counselors, etc.). We also offer CE credits to nurses, dentists, and teachers — but some restrictions apply. To learn more, click here.
If this is something you are interested in, please contact us here.
Will I have lifetime access to the course?
Yes. You can access both pre-recorded sessions and live sessions (once they are recorded and uploaded) at any time.
We host all our course content on our website, and once you enroll you will have a dashboard that gives you lifetime access to all the courses you purchase.
Do you cap the number of people in a cohort?
Yes, we do. We limit the size of each cohort in order to maintain the quality of the experience for our students. If you’d like to join a specific cohort, sign up immediately to secure your spot. Our cohorts fill up fast!
See upcoming course dates above.
Are the readings required?
No. The reading lists we provide are supplementary. The books we recommend are there as a resource for you to dig deeper into the science, whenever a topic is particularly interesting to you.
We’ve also taken great pains to narrow down the readings to only the most essential chapters and pages. That way, you have all the latest neuroscience at your fingertips in an easy-to-digest format.
Finally, there are usually 10 books that James has read for every 1 that he recommends. So rest assured that you’re getting the best of the best.
Tell me more about your 100% Satisfaction Guarantee
We back up everything we do. We’re serious about you having an amazing experience with Brain by Design. If you’re unsatisfied for any reason, let us know, and we’ll issue you a full refund.
© 2025 Brain by Design
310 Marlboro Street
Suite 250
Keene, NH 03431