The Brain Science Advantage for Coaches

course graduates

The Brain Science Advantage for Coaches

8-week course

This transformational experience will challenge you, inspire you, and revolutionize how you approach your coaching practice.

Armed with 100% evidence-based tools and strategies, you'll start seeing results with your clients that you never thought possible.

"This course has been nothing less than transformational in my coaching business. I'm referencing the new information I've learned in nearly every coaching session. EVERY COACH I KNOW could benefit from James's wisdom and treasure trove of practical resources. I don't know how I coached before learning all this powerful information. If it had one piece of advice, it would be this: TAKE THIS COURSE NOW!"
-Kim Hodous, ACC, Life Coach


Neuroplasticity–the limitless potential of the human brain to rewire itself–is one of the most hopeful discoveries of our generation.

Thanks to an absolute explosion of research in this field over the past decade, scientists now know more than ever before about how the brain changes and why, and how we can work with our nervous system to unlock our potential.

But how do we get the science out of the lab and into our lives? Who has time to comb through stacks of research, decipher what it means, and figure out how to actually use it?

The Brain Science Advantage does just that. It’s a comprehensive overview of all of the latest brain and behavioral science–a distillation of hundreds of books and thousands of scientific papers into practical, actionable, and easy-to-understand tools and strategies that will supercharge your clients’ growth. Never before has the most cutting-edge science been so accessible!

The Brain Science Advantage will transform your coaching practice and help you achieve the mind-blowing results your clients are looking for.

Earn 30 CCE credits from ICF in just 8 weeks!

"If you are looking for a class that will COMPLETELY CAPTURE your interest--not only for your work with clients but for your own life--THIS is the course!"

-Janice Gates, ACC, Life Coach

CCE Credits

What You'll Learn

The Brain Science Advantage for Coaches
is a comprehensive overview
of the latest brain and behavioral science
presented in 4 modules


We'll spend two weeks (six sessions) looking at what the latest brain science can teach us about making habits that really stick. You'll learn a foolproof method for helping your clients break any bad habit.

You'll also learn how to use tools like Mini Habits, Elastic Habits, WOOP, The Elephant and the Rider, the Power of Momentum, and many more.


We'll spend two weeks (six sessions) looking at how to enhance productivity, overcome procrastination and beat burnout by hacking the brain's motivation system.

You’ll learn how to train your clients to master Self-Motivation, harness the Power of Pause, manage the Willpower Battery, and Dominate Distractions.


We'll spend two weeks (six sessions) learning what fear is from the perspective of neuroscience. You'll learn how to build fearless mental habits, and how to develop unshakeable confidence.

You’ll also learn how to help clients conquer the Worry Loop, build Stress Resilience, and leverage the Power of Hope.


We'll spend two weeks (six sessions) looking at the science of positive emotions and how to harness their extraordinary power. You’ll discover why mindfulness is a superpower, and how to make it a habit.

You’ll also learn how to help your clients Find their Flow, Utilize Positive Emotions for Flourishing, and Hardwire Happiness.

How it Works

The Brain Science Advantage for Coaches is a combination of on-demand sessions, live sessions, exercises, and optional readings.

You'll join a cohort that meets at a scheduled time once per week. All other coursework will be completed on your own time.

The course consists of four modules:
Habits, Productivity, Overcoming Fear, and Happiness

Each module takes two weeks to complete. You should plan to devote a total of 5 hours per week to the course.
learn the science

On-Demand Sessions

The Brain Science Advantage for Coaches consists of 16 pre-recorded sessions, 75 minutes each, available on demand. In these sessions James Garrett takes you on a deep dive into what the latest scientific research shows about each of the four topics covered in the course (Habits, Productivity, Overcoming Fear, and Happiness).

The course content is 100% evidence-based, drawing on hundreds of books and thousands of scientific articles about the brain and behavior, but with a laser focus on practical application with your coaching clients.

You will have access to all 16 sessions as soon as you purchase the course, and can watch them at your convenience. They're easy to digest and you can even watch or listen to them on-the-go. But these on-demand sessions are designed to work in tandem with the weekly live sessions, during which you'll discuss the science and its application in your practice with a cohort of coaches who are learning together.
learn the science
put it into practice

Exercises and Reflection Questions

After you watch each on-demand session, you'll be invited to put your new knowledge to work with exercises that walk you through specific tools and strategies for application.

This critical piece of the course allows you to experiment with how the science can change your own life, and gives you step-by-step guides for how to implement it with your clients.

You'll also consider what questions you have, what insights you can share, and what obstacles you might encounter as you try to bring what you've learned into your life and your practice. You'll complete one reflection sheet for each pre-recorded session. The reflection sheets are part of the requirement for getting your CCEs.
put it into practice
discuss the application

Live Sessions

After watching two on-demand sessions and completing your exercises and reflections, you’ll meet at a set time on Zoom each week with a cohort of coaches who are moving through the course together.

Each of the course's eight 75-minute live sessions is facilitated by James Garrett, during which course participants dive deeper into the week’s content, with a focus on how to apply specific tools and strategies with clients.

Participants get the most out of these discussions when they’ve already watched that week's recorded sessions, tried the exercises, and are prepared with questions, client scenarios, successes, and obstacles to share with the group. Attending live is strongly encouraged, but we do record them, so you can make up missed live sessions.
discuss the application
dive deeper

Optional Curated Readings

If you want to know more about the research James presents, you can dive into a curated reading list each week. Here you’ll be pointed to the very most readable and accessible scientific books and resources out there, which flesh out the concepts in greater detail. We’ll even let you know which are the most valuable chapters to focus on so you can get to the most out of your reading in the shortest amount of time!

This part of the course is optional but is often something participants value most. It gives you a go-to list of resources you can reference any time and share with curious clients.
dive deeper

Weekly Course Flow

On-Demand Session #1
Viewed at your convenience, any time before the live session.

Exercises & Reflection Sheet to be completed after viewing.

Time Required: 75 minutes for the session, 30-45 minutes for Exercises & Reflections
On-Demand Session #2
Viewed at your convenience, any time before the live session.

Exercises & Reflection Sheet to be completed after viewing.

Time Required: 75 minutes for the session, 30-45 minutes for Exercises & Reflections
Weekly Live Session
A regularly scheduled live Zoom meeting with your cohort.

Includes a deeper dive on the week's content, plus discussing client obstacles, workshopping the application, and Q&A facilitated by James Garrett.

Time Required: 75 minutes

Check It Out

Get a sneak peek at the course's Live Sessions

Course Reviews

Our students consistently rate
The Brain Science Advantage for Coaches
as one of the best professional development experiences of their careers.

Cynthia Roney, PCC, Executive Coach

"OUTSTANDING COURSE!! Best I've ever taken for personal and professional growth! HIGHLY RECOMMEND! Excellent insights combine leading edge brain science with practical real-life examples and a powerful toolkit. Don't want it to be over!! James is awesome!"

Daniel Prince, ACC, NeuroTransformational Coach

“One of the richest and most informative courses I have taken! James is a truly delightful and incredibly insightful presenter. There is so much interesting data shared in such an approachable way. I LOVED this course! Highly recommended for any person coaching any type of group. The ROI is amazing!"

Julia Coupal, PCC, BetterUp Coach

"I absolutely loved this course! I felt every element of the teaching was powerful, insightful and 100% usable with clients. This has been the best, most practical CCE course I've ever taken!"

Maria Lester, Global CCE Manager, ICF

"Believe me, as someone who reviews continuing education programs daily, James's is OUTSTANDING!"

Did You Say CCE Credits?


The Brain Science Advantage for Coaches
provides 30 Continuing Coach Education Credits (CCEs)
through the International Coaching Federation (ICF)

23.5 Core hours

6.5 resource hours

30 total credit hours

for certificate renewal

Our course can be applied toward biannual renewal of your ACC, PCC, or MCC certification

for advancement

Our course can be applied toward an application for credential advancement (e.g., from ACC to PCC)

for credentialing

Our course can be utilized in conjunction with other training programs to start your journey toward a credential through ICF's "portfolio path" - Click here for more info.

When Can I Join?

The next cohort starts on July 11, 2024 in just


Upcoming Course Dates
and Registration

Thursdays at 11:00AM PST/2:00PM EST

  • Live Session 1 – July 11, 2024
  • Live Session 2 – July 18, 2024
  • Live Session 3 – July 25, 2024
  • Live Session 4 – August 1, 2024
  • Live Session 5 – August 8, 2024
  • Live Session 6 – August 15, 2024
  • Live Session 7 – August 22, 2024
  • Live Session 8 – August 29, 2024 


Thursdays at 11:00AM PST/2:00PM EST

  • Live Session 1 – September 5, 2024
  • Live Session 2 – September 12, 2024
  • Live Session 3 – September 19, 2024
  • Live Session 4 – September 26, 2024
  • Live Session 5 – October 3, 2024
  • Live Session 6 – October 10, 2024
  • Live Session 7 – October 17, 2024
  • Live Session 8 – October 24, 2024


Thursdays at 11:00AM PST/2:00PM EST

  • Live Session 1 – October 31, 2024
  • Live Session 2 – November 7, 2024
  • Live Session 3 – November 14, 2024
  • Live Session 4 – November 21, 2024
  • Live Session 5 – November 26, 2024 (meets on a Tuesday due to Thanksgiving Holiday)
  • Live Session 6 – December 5, 2024
  • Live Session 7 – December 12, 2024
  • Live Session 8 – December 19, 2024


What's Included

The Brain Science Advantage for Coaches

8-Week Course


Payment Plans Available

40+ hours of training & practice
30 CCE Credits for ICF Coaches
16 on-demand sessions
8 live Zoom sessions
16 exercise outlines
16 curated reading lists
Lifetime access to course materials
Membership in a coach cohort
Membership in a growing community of evidence-based coaches
100% Satisfaction Guarantee: If the course does not meet your needs or expectations, we will issue you a full refund - no questions asked
Jane Massengill
“For once, a course with super practical information I can use immediately with clients, for almost all the CCE credits I need for my MCC renewal. Wow! I loved it! I used content from every session not just with clients but for myself, too. Can't say enough positive things about it!"
Jane Massengill, MCC
Angela Durham
"There's no way I could have amassed as much knowledge covering so many topics on my own in as short a period. So very glad I took this class! I was initially motivated by the topic and the 30 CCE credits and walked away with so much more! A great investment in my business!"
Angela Durham, ACC
Renée Riley-Adams
"This class was a fascinating romp around the world of Neuroscience. Super upbeat and very comprehensive. Not at all stuffy or overly academic! This was possibly THE BEST COURSE I'VE EVER TAKEN in my 61 years!"
Renée Riley-Adams, PCC
Melissa Fortuna
"James's passion for the material is infectious. It was exciting to see neuroplasticity through James's lens. I would easily make the decision again to work with James. He did not disappoint!"
Melissa Fortuna, PCC, PhD
Sally Felkai
"Practical, accessible, and TRANSFORMATIONAL...right from the first session."
Sally Felkai, ACC
Jonathan Siener
"James has a true gift. The way he takes the science and provides the relevant bite size information at the right time in the right manner and connects so well with his target audience is incredible. I wish there was a part 2!"
Jonathan Siener, PCC
Emily Fulleylove
"This course was exactly what I needed. James is a brilliant communicator and really makes the Brain Science sink in. The content all blended together seamlessly, providing a well-rounded plethora of tools and techniques for leveling up my coaching practice. I am using so many tools with my clients!"
Emily Fulleylove, ACC, MD
Joanne McCool
"In complete candor, I was one of the people who signed up saying 'I need the CCEs' and now I'm wholeheartedly endorsing the program even if it didn't have a single CCE! The content was strong, evidence-based and well-cited but the value of the course rested in the space created for context, curiosity and appreciative inquiry. This fostered a psychologically safe space for participants to give and receive freely with one another. I left every session with something practical and actionable for my clients."
Joanne McCool, ACC
VP, Children's Hospital of Philadelphia

Frequently Asked Questions

You should plan to spend about 5 hours per week on the course. It’s about 3.75 hours of sessions (3 sessions, 75 minutes each) and about 1 hour of exercises and reflections. But the amount of time you spend on the exercises and reflections is really up to you.

That’s no problem at all — we record each live session for this very purpose. If you are doing the course for CCE credits from ICF, you’ll just need to watch the live session you missed and fill out a reflection sheet.

After you complete The Brain Science Advantage for Coaches, we offer a Masterclass, which meets live for 60 minutes per week. This is more of a workshop-style learning experience. James explores one new topic each month, and coaches discuss together how to apply it in their practice. 

While you can take this course on its own, it is designed to be part of our Brain Science Certification for Coaches program. 

If you’re interested in joining the Masterclass without pursuing Certification, contact us here.

Yes! The Brain Science Advantage for Coaches can be taken on its own, but is also the first step toward becoming a Brain Science Certified Coach. Our certified coaches master a wide array of science-based tools through courses, a Masterclass, and one-on-one mentorship. They graduate with 100% confidence in their ability to use the right brain science tool for the right client, every time.

For more information, click here.

The Brain Science Advantage for Coaches is certified by the International Coaching Federation (ICF) for 30 CCEs. For details about our accreditation, click here.

We do offer CE (continuing education) credits for other professions, including nurses and therapists. If this is something you are interested in, please contact us here.

ICF sets out specific course requirements for coaches pursuing CCEs. To receive all 30 CCEs for The Brain Science Advantage for Coaches, you must:

  1. Watch each of the 16 on-demand sessions
  2. Fill out a “Deepen Your Learning” reflection sheet for each of the 16 on-demand sessions. Click here to download a copy of this worksheet.
  3. Attend the 8 live sessions. We do record each live session, so you can make up any missed live sessions by watching the recording + filling out a reflection sheet for the live session(s) you missed. However, you must make a good faith effort to participate in the live sessions, per ICF’s requirements (in other words, you can’t just plan to watch all live sessions as recordings).

There is no deadline to complete the requirements for your CCEs. Once you register for the course, we’ll give you instructions for how to submit your reflection sheets. Once all 16 on-demand sessions are viewed, all 16 reflections are submitted, and all 8 live sessions are attended or viewed, we’ll issue you a certificate with your 30 CCEs that you can submit to ICF.

Yes. The Brain Science Advantage for Coaches course can be applied toward your initial Associate Certified Coach (ACC) credential from ICF. In other words, if you are not already an ACC certified coach, but are hoping to become one, The Brain Science Advantage will get you part of the way there. Once you take our course, you can combine it with the other ACC requirements through ICF’s “portfolio path.” More info here on how to do that

Here is a more detailed explanation of this process, according to Maria Lester, the Global CCE Manager at ICF: 

“You can use the Brain by Design course toward your ACC credential, but there are some things you should know.

First, these courses are designed as Continuing Coach Education, which is usually training for after initial training. CCEs are generally advanced training in tools and other resources for coaches who’ve already had foundational training.  [Thus, Brain by Design is] not required to cover all coaching competencies.

Second, while you CAN submit CCEs toward an initial credential, it means you’ll be on the Portfolio application, which is a more complicated path.  To apply for the ACC, you’ll need at least 60 hours of coach-specific training, so you would need at least 30 more hours to pair with Brain by Design’s course (which is 23.5 Core and 6.5 Resource hours – 30 CCEs).  

Third, in order to count as the official start of coach training, you must complete at least 30 hours from the same organization. [Because The Brain Science Advantage for Coaches carries 30 CCE credit hours, this requirement is met automatically.]

Lastly, it is advised that you take a course that teaches all 8 Core Competencies, the definition of coaching, and Code of Ethics to adequately prepare you to pass the Coach Knowledge Assessment (CKA) and performance evaluations.  For this reason, you may wish to start with an ACSTH or ACTP course, even while taking the Brain by Design curriculum.

This video may be helpful in your understanding of the hours needed and program types available:

But, to clarify again, yes, you can use the Brain by Design course toward a credential.  It is excellent training in tools and resources for coaches.”

Yes! We offer continuing education (CE) credits to an array of mental health professionals (LCSWs, LMHCs, MFTs, MSWs, addiction counselors, etc.). We also offer CE credits to nurses, dentists, and teachers — but some restrictions apply. To learn more, click here.

If this is something you are interested in, please contact us here.

Yes. You can access both pre-recorded sessions and live sessions (once they are recorded and uploaded) at any time.

We administer our courses through a software called Teachable. You will have a login that allows you to lifetime access to course materials.

Yes, we do. We limit the size of each cohort in order to maintain the quality of the experience for our students. If you’d like to join a specific cohort, sign up immediately to secure your spot. Our cohorts fill up fast!

See upcoming course dates above. 

No. The reading lists we provide are supplementary. The books we recommend are there as a resource for you to dig deeper into the science, whenever a topic is particularly interesting to you. 

We’ve also taken great pains to narrow down the readings to only the most essential chapters and pages. That way, you have all the latest neuroscience at your fingertips in an easy-to-digest format. 

Finally, there are usually 10 books that James has read for every 1 that he recommends. So rest assured that you’re getting the best of the best.

We back up everything we do. We’re serious about you having an amazing experience with Brain by Design. If you’re unsatisfied for any reason, let us know, and we’ll issue you a full refund.

More questions?

Schedule a consultation to see if The Brain Science Advantage for Coaches course is a fit for you.

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