How it Works
4 Steps to
Brain Science Certification
Coursework
The Brain Science Advantage for Coaches lays the foundation for the Brain Science Certification.
This 8-week course is a comprehensive overview of all of the latest brain and behavioral science—a distillation of hundreds of books and thousands of scientific papers into practical, actionable, and easy-to-understand tools and strategies for coaches. You'll receive 40+ hours of training through on-demand sessions, live group discussions, exercises, and readings.
Coursework focuses on four of the most common challenges coaches tackle with clients:
Habits
Productivity
Overcoming Fear
Happiness
The Brain Science Advantage Course can be taken alone or as a first step toward Brain Science Certification.
The course alone qualifies for 32 CCE hours with ICF. For more information about course CCEs, click here.
For a detailed description of the course, click here.
This 8-week course is a comprehensive overview of all of the latest brain and behavioral science—a distillation of hundreds of books and thousands of scientific papers into practical, actionable, and easy-to-understand tools and strategies for coaches. You'll receive 40+ hours of training through on-demand sessions, live group discussions, exercises, and readings.
Coursework focuses on four of the most common challenges coaches tackle with clients:
Habits
Productivity
Overcoming Fear
Happiness
The Brain Science Advantage Course can be taken alone or as a first step toward Brain Science Certification.
The course alone qualifies for 32 CCE hours with ICF. For more information about course CCEs, click here.
For a detailed description of the course, click here.
1
Building Your Business
After you’ve completed The Brain Science Advantage for Coaches, you'll begin
The Science of Client Creation -- a 4-month course designed for coaches who want to grow their practice.
Using proven frameworks from industry leaders like Steve Chandler, Rich Litvin, Alex Hormozi, Eileen Wilder, and Jason Gracia, this program makes client creation predictable, practical, and repeatable.
We'll start with...
First Paying Client System (Jason Gracia) – Whether you're a seasoned coach or just beginning, this system is one of the best on the market. If you're a coach just starting out, FPC will help you gain traction and get paying clients in the door. If you're a seasoned coach, this system will help you fine-tune your offer, clarify your packaging, and create a "reset" on how attract new clients by harnessing warm leads, getting clearer on your niche, and packaging your services in a way that's irresistible.
We'll then move on to...
The Prosperous Coach Framework (Steve Chandler and Rich Litvin) – Build trust, value, and repeatable sales conversations by "selling like a coach" instead of "selling like a salesperson." No one wants to sound "salesy" and when you enroll a client through the Chandler/Litvin framework, there is no selling -- there's only coaching (which is what you already love to do!).
And finally, we'll learn the craft of...
Building Irresistible Offers (Alex Hormozi and Eileen Wilder) – The craft and skill of building offers that are so good that people "feel stupid saying no" is learnable and repeatable. In this module, we'll train you using the absolute best strategies on the market today to create irresistible offers that will not only have your prospects saying yes, but that have you delivering the promised value over and over again.
As we journey through The Science of Client Creation, you'll also learn how to build a pipeline of leads, how to uncover client objections through strategic questioning, and close with confidence using neuroscience-based principles that make selling natural and effective.
The Science of Client Creation -- a 4-month course designed for coaches who want to grow their practice.
Using proven frameworks from industry leaders like Steve Chandler, Rich Litvin, Alex Hormozi, Eileen Wilder, and Jason Gracia, this program makes client creation predictable, practical, and repeatable.
We'll start with...
First Paying Client System (Jason Gracia) – Whether you're a seasoned coach or just beginning, this system is one of the best on the market. If you're a coach just starting out, FPC will help you gain traction and get paying clients in the door. If you're a seasoned coach, this system will help you fine-tune your offer, clarify your packaging, and create a "reset" on how attract new clients by harnessing warm leads, getting clearer on your niche, and packaging your services in a way that's irresistible.
We'll then move on to...
The Prosperous Coach Framework (Steve Chandler and Rich Litvin) – Build trust, value, and repeatable sales conversations by "selling like a coach" instead of "selling like a salesperson." No one wants to sound "salesy" and when you enroll a client through the Chandler/Litvin framework, there is no selling -- there's only coaching (which is what you already love to do!).
And finally, we'll learn the craft of...
Building Irresistible Offers (Alex Hormozi and Eileen Wilder) – The craft and skill of building offers that are so good that people "feel stupid saying no" is learnable and repeatable. In this module, we'll train you using the absolute best strategies on the market today to create irresistible offers that will not only have your prospects saying yes, but that have you delivering the promised value over and over again.
As we journey through The Science of Client Creation, you'll also learn how to build a pipeline of leads, how to uncover client objections through strategic questioning, and close with confidence using neuroscience-based principles that make selling natural and effective.
This isn’t a “tips and tricks” course—these are the best science-based, repeatable systems on the market for client creation that actually work.
Each live session lasts 90 minutes, and depending on which module we're on, there will be videos and/or readings to complete as "homework" in preparation for the weekly live sessions.2
Masterclass
After you’ve completed The Brain Science Advantage for Coaches and The Science of Client Creation, you’ll join a community of other coaches who are also working to apply, integrate and fine-tune the knowledge, skills, and tools they’ve learned in the first two courses. You’ll deepen your expertise and broaden your toolkit by learning how other coaches are applying brain science in their practices.
The Brain Science Masterclass for Coaches is a regularly scheduled live Zoom meeting facilitated by James Garrett once per week. James chooses a brain science-based theme each month, and introduces new information on that theme each week, before opening up a group discussion centered on workshopping and idea-sharing.
Each Masterclass session lasts 90 minutes. To meet the requirements for Brain Science Certification, coaches must complete 36 Masterclass hours, the equivalent of attending weekly sessions for six months.
The Masterclass is the final course toward full Brain Science Certification. And coaches are welcome to stay on as part of the Masterclass even after they’ve completed their 6 months that goes toward their certification!
The Masterclass is where our coaches really develop unshakeable confidence in their ability to use the right science-based tool with the right client—every time!
PLUS, for ICF coaches, participation in the Masterclass means an additional 36 CCE hours. For more information on Masterclass CCEs, click here.
The Brain Science Masterclass for Coaches is a regularly scheduled live Zoom meeting facilitated by James Garrett once per week. James chooses a brain science-based theme each month, and introduces new information on that theme each week, before opening up a group discussion centered on workshopping and idea-sharing.
Each Masterclass session lasts 90 minutes. To meet the requirements for Brain Science Certification, coaches must complete 36 Masterclass hours, the equivalent of attending weekly sessions for six months.
The Masterclass is the final course toward full Brain Science Certification. And coaches are welcome to stay on as part of the Masterclass even after they’ve completed their 6 months that goes toward their certification!
The Masterclass is where our coaches really develop unshakeable confidence in their ability to use the right science-based tool with the right client—every time!
PLUS, for ICF coaches, participation in the Masterclass means an additional 36 CCE hours. For more information on Masterclass CCEs, click here.
3
Mentorship
As soon as you’ve completed The Brain Science Advantage for Coaches and The Science of Client Creation, you can start your Mentorship sessions at the same time that you are completing your 6 months of Masterclass sessions. These are 10 private, one-on-one coaching sessions directly with one of our Master Brain by Design coaches.
In your Mentorship sessions, you’ll choose one or two areas from the course that were particularly interesting to you and we’ll spend 10 weeks diving deep on each topic. You’ll be able to explore your questions, get advice about specific client scenarios you’re facing, and work through challenges and obstacles you’ve encountered as a coach.
In order to meet the requirements for certification, coaches must complete 10 Mentorship sessions with a Master Brain by Design coach. These are scheduled on a weekly basis. (If you have a conflict here or there, we understand and we'll work with you to reschedule for the following week. Don't worry — we'll make sure you get all 10 sessions!)
The goal of these sessions is to get you fully confident that you know every bit of science in your chosen focus area so that you can start marketing yourself as an expert in that area (whether it’s overcoming procrastination, beating burnout, making or breaking habits, building confidence, or any other area of the course that really spoke to you).
Not only will you sharpen the focus of your expertise through Mentorship, you’ll also have the chance to explore what the science means to you personally on your own journey toward transformation.
In your Mentorship sessions, you’ll choose one or two areas from the course that were particularly interesting to you and we’ll spend 10 weeks diving deep on each topic. You’ll be able to explore your questions, get advice about specific client scenarios you’re facing, and work through challenges and obstacles you’ve encountered as a coach.
In order to meet the requirements for certification, coaches must complete 10 Mentorship sessions with a Master Brain by Design coach. These are scheduled on a weekly basis. (If you have a conflict here or there, we understand and we'll work with you to reschedule for the following week. Don't worry — we'll make sure you get all 10 sessions!)
The goal of these sessions is to get you fully confident that you know every bit of science in your chosen focus area so that you can start marketing yourself as an expert in that area (whether it’s overcoming procrastination, beating burnout, making or breaking habits, building confidence, or any other area of the course that really spoke to you).
Not only will you sharpen the focus of your expertise through Mentorship, you’ll also have the chance to explore what the science means to you personally on your own journey toward transformation.
4
